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Characteristics of Good Questionnaire
- Determine survey objectives: Plan what to
measure.
- Decide on format. E.g. personal interview,
telephone, self.
- Formulate questions to obtain the needed
information
- Decide on the wording of questions
- Decide on the question sequence and layout of
the questionnaire
- Using a sample, test the questionnaire for
omissions and ambiguity
- Correct the problems (pretest again, if necessary)
- 1. Content - What should be asked?
- 2. Wording - How should each question be
phrased?
- 3. Sequence
- In what order should the questions be presented?
- 4. Layout - What layout will best serve the
research objectives?
- Questions should flow
logically from one to the next
- General questions should be asked before more
specific ones
- Earlier questions should not influence response
to later ones
- Questions should flow
from factual and behavioural questions to attitudinal and opinion
questions
- Questions should flow from
the least sensitive to the most sensitive.
- Questions should flow
from unaided (which brand do you prefer) to aided questions (which brand
do you prefer Tide, Cheer, Gain)
- Demographic questions should come at the end.
- Questionnaires should be designed to appear as
short as possible
- Questionnaires should not appear overcrowded
- Leave lots of space for open ended questions
- Questionnaires in booklet form are often
recommended
- If the questionnaire deals with several topics,
complete questions on a single topic before moving on to a new topic
- If topics are related, ask questions on related
topics before asking questions about unrelated topics
- Pilot the questionnaire, using a group of re
sample.
- It deals with significant topic. The
significance should b stated clearly and in appropriate manner.
- It should be attractive in format and design.
- There should be proper and comprehensive
directions regarding filling of questions.
- The questionnaire should be presented in good
psychological order i.e from general to specific.
- It
should b easy to tabulate and interpret.
- Questionnaire should be as brief as possible and arranged neatly.
- The language of questionnaire should b simple and unambiguous.
- Don’t make it too formal or informal.
- Start with interesting question to attain the interest of
respondent.
- Avoid making hard and describing questions.
- Consider the readability levels of the questionnaire.
- Include the covering explanation, indicating purpose of research.
- Ensure that each issue is explored in more than one question.
- Decide the most appropriate kind of question and the kind of
scale.
- Plan with the kind of analysis in mind.
- Avoid leading questions. Do you prefer abstract, academic-type
courses, or down-to-earth, practical courses that have some benefit in
day-to-day work?
- Ensure that the question stem does not frame the answer. The
tourism industry is successful because.
- Avoid highbrow questions. What particular aspects of the current positivist/interpretive
debate would you like to see reflected in the course of developmental
psychology?
- Avoid negatives and double negatives.
‘How far do you agree that without a Consumer Association the public cannot
discuss consumer matters?’
- Avoid complex questions. ‘Would you prefer a short
award-bearing course with part-day release and one evening per week attendance,
or a longer, non-award-bearing course with full-day release, or the whole day
designed on part-day release without evening attendance?’
- Avoid too many open-ended questions on self-completion
questionnaires
- Try to convert dichotomous questions into rating scales: ‘Do
you. . .’ / ‘Are you. . .’ become ‘How far . . .?’/ ‘How much . . .?’
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any suggestion on my side