Difference between Vision, Purpose, Mission and Values

1.      VISION is about how we would like the world to change for the better.

For example: A world without hunger.

2.      PURPOSE is about what the organization exists to do, in order to contribute to the vision.

For example: To help people to increase food production.

3.      MISSION is what the organization commits itself to do and identifies the people the organization serves, where they are and how they are served.

For example: To reduce hunger in our country through training, enabling and supporting farmers.

4.       VALUES relate to what the organization stands for. They influence the way the organization acts and give the organization its identity. Values often make an organization different from other organizations that address the same issue.

 Examples include: commitment to God; commitment to learning; commitment to relationships; commitment to excellence.