EXCEL's
worksheet, database and graphic facilities make data analysis and presentation
very handy for planning and controlling marketing activities. The following are
some of the specific uses of EXCEL in marketing management.
• Goal
seek tool can be used in marketing management to find out relationship between
sales price and profits, distribution cost and sales, promotion and sales etc.
•
Marketing Department can plan promotion and sales activities based on projected
market scenarios and likely sales by using
scenario tool.
•
Customer database can be created in EXCEL and it can be searched, analyzed etc.
for information about customers.
•
EXCEL has a variety of statistical tools to analyze the sales, customer and
market data for planning marketing activities.
Comments
Post a Comment
any suggestion on my side