Applications in Marketing

EXCEL's worksheet, database and graphic facilities make data analysis and presentation very handy for planning and controlling marketing activities. The following are some of the specific uses of EXCEL in marketing management.

• Goal seek tool can be used in marketing management to find out relationship between sales price and profits, distribution cost and sales, promotion and sales etc.

• Marketing Department can plan promotion and sales activities based on projected market scenarios and likely sales by using scenario tool.

• Customer database can be created in EXCEL and it can be searched, analyzed etc. for information about customers.

• EXCEL has a variety of statistical tools to analyze the sales, customer and market data for planning marketing activities.