Wednesday, 8 June 2016

Principles of excellent public relations programs

1. Involvement of public relations in strategic management.
 2. Empowerment of public relations in the dominant coalition or a direct reporting relationship to senior management.
3. Integrated public relations function.
4. Public relations as a management function, separate from other functions.
5. Public relations unit headed by a manager rather than a technician.
6. Two-way symmetrical model of public relations.
7. A symmetrical system of internal communication.
8. Knowledge potential for managerial role and symmetrical public relations.
9. Diversity embodied in all roles.
10. Organizational context for excellence.

No comments:
Write comments

Theme images by MichaelJay. Powered by Blogger.

Follow by Email

Social stratification

Definition Social stratification is one of the results of ongoing social processes taking place. Every society is segmented into differen...

footer

Labels