1. Involvement of public relations in strategic management.
2. Empowerment of
public relations in the dominant coalition or a direct reporting relationship
to senior management.
3. Integrated public relations function.
4. Public relations as a management function, separate from
other functions.
5. Public relations unit headed by a manager rather than a
technician.
6. Two-way symmetrical model of public relations.
7. A symmetrical system of internal communication.
8. Knowledge potential for managerial role and symmetrical
public relations.
9. Diversity embodied in all roles.
10. Organizational context for excellence.
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any suggestion on my side