INFO4MYSTREY

This blog is created for educational purposes. Info4mystery archive and support student, teacher, Educationalists, Scholars and other people for learning by facilitating reflection, questioning by self and others, collaboration and by providing contexts for engaging in higher-order thinking.

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Principles of excellent public relations programs

1. Involvement of public relations in strategic management.
 2. Empowerment of public relations in the dominant coalition or a direct reporting relationship to senior management.
3. Integrated public relations function.
4. Public relations as a management function, separate from other functions.
5. Public relations unit headed by a manager rather than a technician.
6. Two-way symmetrical model of public relations.
7. A symmetrical system of internal communication.
8. Knowledge potential for managerial role and symmetrical public relations.
9. Diversity embodied in all roles.
10. Organizational context for excellence.

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