A theory of
human motivation that focuses on three groups of needs that form a hierarchy:
existence needs relatedness needs growth needs The theory suggests that these
needs change their position in the hierarchy as circumstances change.
EXISTENCE NEEDS
This
group of needs is concerned with providing the basic requirements for material
existence, such as physiological and safety needs.¢
In a work
context this need is satisfied by money earned in a job for the purchase of
food, shelter, clothing, etc¢
RELATEDNESS NEEDS
This
group of needs focuses on the desire to establish and maintain interpersonal
relationships with family, friends, co-workers and employers¢
Interact
with other people, receive public recognition, and feel secure around people.
The
amount of time most people spend at work this need is normally satisfied to
some extent by their relationships with colleagues and managers.
GROWTH NEEDS
These
needs are about the fulfillment of desires to be creative, productive and to
complete meaningful tasks.
These
needs are all about by personal development. In a work context a persons job,
career, or profession can provide a significant satisfaction of growth needs.
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