Advantages of surveys

·         Applied to a population or a real big sample.

·         Focus on a wide range of topics, i.e., too many variables.

·         Data collected by surveys can be used for many purposes.

·         In most cases, a lot of information is gathered with a relatively short period of time.

·         Attitude can be observed

·         Automation and real-time access

·       Convenience for respondents

·      Relatively easy to administer

·       Can be developed in less time (compared to other data-collection methods)

·         Cost-effective, but cost depends on survey mode

·         Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.

·         Conducted remotely can reduce or prevent geographical dependence

·         Capable of collecting data from a large number of respondents

·         Numerous questions can be asked about a subject, giving extensive flexibility in data analysis

·         With survey software, advanced statistical techniques can be utilized to analyze survey data to determine validity, reliability, and statistical significance, including the ability to analyze multiple variables

·         A broad range of data can be collected (e.g., attitudes, opinions, beliefs, values, behavior, factual).

·         Standardized surveys are relatively free from several types of errors.