·
Applied to a population or a real big sample.
·
Focus on a wide range of topics, i.e., too many
variables.
·
Data collected by surveys can be used for many purposes.
·
In most cases, a lot of information is gathered with a
relatively short period of time.
·
Attitude can be observed
·
Automation and real-time access
· Convenience for respondents
·
Relatively easy to administer
·
Can be developed in less time (compared to other
data-collection methods)
·
Cost-effective, but cost depends on survey mode
·
Can be administered remotely via online, mobile
devices, mail, email, kiosk, or telephone.
·
Conducted remotely can reduce or prevent geographical
dependence
·
Capable of collecting data from a large number
of respondents
·
Numerous questions can be asked about a subject, giving
extensive flexibility in data analysis
·
With survey software, advanced statistical techniques can
be utilized to analyze survey data to determine validity, reliability, and
statistical significance, including the ability to analyze multiple variables
·
A broad range of data can be collected (e.g., attitudes,
opinions, beliefs, values, behavior, factual).
·
Standardized surveys are relatively free from several
types of errors.
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any suggestion on my side