Advantages of surveys

· Applied to a population or a real big sample.

· Focus on a wide range of topics, i.e., too many variables.

· Data collected by surveys can be used for many purposes.

· In most cases, a lot of information is gathered with a relatively short period of time.

· Attitude can be observed

· Automation and real-time access

· Convenience for respondents

· Relatively easy to administer

· Can be developed in less time (compared to other data-collection methods)

· Cost-effective, but cost depends on survey mode

· Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.

· Conducted remotely can reduce or prevent geographical dependence

· Capable of collecting data from a large number of respondents

· Numerous questions can be asked about a subject, giving extensive flexibility in data analysis

· With survey software, advanced statistical techniques can be utilized to analyze survey data to determine validity, reliability, and statistical significance, including the ability to analyze multiple variables

· A broad range of data can be collected (e.g., attitudes, opinions, beliefs, values, behavior, factual).

· Standardized surveys are relatively free from several types of errors.

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