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Advantages of surveys

·         Applied to a population or a real big sample.
·         Focus on a wide range of topics, i.e., too many variables.
·         Data collected by surveys can be used for many purposes.
·         In most cases, a lot of information is gathered with a relatively short period of time.
·         Attitude can be observed
·         Automation and real-time access
·       Convenience for respondents
·      Relatively easy to administer
·       Can be developed in less time (compared to other data-collection methods)
·         Cost-effective, but cost depends on survey mode
·         Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.
·         Conducted remotely can reduce or prevent geographical dependence
·         Capable of collecting data from a large number of respondents
·         Numerous questions can be asked about a subject, giving extensive flexibility in data analysis
·         With survey software, advanced statistical techniques can be utilized to analyze survey data to determine validity, reliability, and statistical significance, including the ability to analyze multiple variables
·         A broad range of data can be collected (e.g., attitudes, opinions, beliefs, values, behavior, factual).
·         Standardized surveys are relatively free from several types of errors.

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