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Characteristics of Good Questionnaire

  • Determine survey objectives: Plan what to measure.
  • Decide on format. E.g. personal interview, telephone, self.
  • Formulate questions to obtain the needed information
  • Decide on the wording of questions
  • Decide on the question sequence and layout of the questionnaire
  • Using a sample, test the questionnaire for omissions and ambiguity
  • Correct the problems (pretest again, if necessary)
  • 1. Content - What should be asked?
  • 2. Wording - How should each question be phrased?
  • 3. Sequence  - In what order should the questions be presented?
  • 4. Layout - What layout will best serve the research objectives?
  • Questions should flow logically from one to the next
  • General questions should be asked before more specific ones
  • Earlier questions should not influence response to later ones
  • Questions should flow from factual and behavioural questions to attitudinal and opinion questions
  • Questions should flow from the least sensitive to the most sensitive.
  • Questions should flow from unaided (which brand do you prefer) to aided questions (which brand do you prefer Tide, Cheer, Gain)
  • Demographic questions should come at the end.
  • Questionnaires should be designed to appear as short as possible
  • Questionnaires should not appear overcrowded
  • Leave lots of space for open ended questions
  • Questionnaires in booklet form are often recommended
  • If the questionnaire deals with several topics, complete questions on a single topic before moving on to a new topic
  • If topics are related, ask questions on related topics before asking questions about unrelated topics
  • Pilot the questionnaire, using a group of re sample.
  •   It deals with significant topic. The significance should b stated clearly and in appropriate manner.
  •   It should be attractive in format and design.
  •   There should be proper and comprehensive directions regarding filling of questions.
  • The questionnaire should be presented in good psychological order i.e from general to specific.
  •     It should b easy to tabulate and interpret.
  •   Questionnaire should be as brief as possible and arranged neatly.
  •   The language of questionnaire should b simple and unambiguous.
  •   Don’t make it too formal or informal.
  •   Start with interesting question to attain the interest of respondent.
  •   Avoid making hard and describing questions.
  •   Consider the readability levels of the questionnaire.
  •   Include the covering explanation, indicating purpose of research.
  •   Ensure that each issue is explored in more than one question.
  •   Decide the most appropriate kind of question and the kind of scale.
  •   Plan with the kind of analysis in mind.
  •  Avoid leading questions. Do you prefer abstract, academic-type courses, or down-to-earth, practical courses that have some benefit in day-to-day work?
  •   Ensure that the question stem does not frame the answer. The tourism industry is successful because.
  •   Avoid highbrow questions. What particular aspects of the current positivist/interpretive debate would you like to see reflected in the course of developmental psychology?
  •   Avoid negatives and double negatives. ‘How far do you agree that without a Consumer Association the public cannot discuss consumer matters?’
  •   Avoid complex questions. ‘Would you prefer a short award-bearing course with part-day release and one evening per week attendance, or a longer, non-award-bearing course with full-day release, or the whole day designed on part-day release without evening attendance?’
  •   Avoid too many open-ended questions on self-completion questionnaires
  •   Try to convert dichotomous questions into rating scales: ‘Do you. . .’ / ‘Are you. . .’ become ‘How far . . .?’/ ‘How much . . .?’

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