Mission Statement
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Vision Statement
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About
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A Mission statement talks about HOW
you will get to where you want to be. Defines the purpose and primary
objectives related to your customer needs and team values.
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A Vision statement outlines WHERE you
want to be. Communicates both the purpose and values of your business.
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Answer
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It answers the question, “What do we do? What makes us
different?”
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It answers the question, “Where do we aim to be?”
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Time
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A mission statement talks about the
present leading to its future.
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A vision statement talks about your
future.
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Function
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It lists the broad goals for which the organization is formed.
Its prime function is internal; to define the key measure or measures of the
organization's success and its prime audience is the leadership, team and
stockholders.
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It lists where you see yourself some years from now. It inspires
you to give your best. It shapes your understanding of why you are working
here.
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Change
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Your mission statement may change, but
it should still tie back to your core values, customer needs and vision.
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As your organization evolves, you
might feel tempted to change your vision. However, mission or vision
statements explain your organization's foundation, so change should be kept
to a minimum.
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Developing
a statement
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What do we do today? For whom do we do it? What is the benefit?
In other words, Why we do what we do? What, For Whom and Why?
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Where do we want to be going forward? When do we want to reach
that stage? How do we want to do it?
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Features
of an effective statement
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Purpose and values of the
organization: Who are the organization's primary "clients"
(stakeholders)? What are the responsibilities of the organization towards the
clients?
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Clarity and lack of ambiguity:
Describing a bright future (hope); Memorable and engaging expression;
realistic aspirations, achievable; alignment with organizational values and
culture.
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Comments
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any suggestion on my side