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Introduction to Individual Behaviour

      What is behaviour?
      Behaviour is the pattern of how a person responds to a stimulus.
      Responses can be influenced by
·         Culture: the shared patterns of behaviors and interactions, cognitive constructs and affective understanding that are learned through a process of socialization.
·         Attitude: These shared patterns identify the members of a culture group while also distinguishing those of another group.
·         Authority: the power or right to give orders or make decision coercion: obtaining a response by use force; compelling a person to behave in an involuntary way (whether through action or inaction) by use of threats /intimidation Persuasion.
Theory of behaviour     
Locus of control      
      Locus of control refer to which individual believe that they can control events affecting them .On the other hand individual high internal locus of control believe that their own behavior and action primarily but not necessary totally determine many of events .On the other hand individual who have high external locus of control believe that chance. Fate, other people primarily determine happen to them.
Self esteem
      Self esteem refers form an individual continuing self evolution. On the word People develop , hold and something modify opinion of their behavior ability appearance and worth .
Self monitoring
      Observing own one behaviour and adopting into the situation individual high in high in self monitoring are through regulate their expressive self presentation for the sake desired public opinion and thus to highly response to social and interpersonal case of situationally appropriate performance.
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