Classification of Closed Format Questions

Closed-ended questions can be further classified into several types.

1. Leading Question

Questions that force your audience for a particular type of answer are known as leading questions. In a leading question, all the answers would be equally likely. An example of a leading question would be a question with choices such as, fair, good, great, poor, superb, excellent etc. These questions are meant to get an opinion from the audience in limited words.

Example of a Closed-Ended Leading Question

How would you rate the quality of Nokia phones

Excellent

great

good

fair

poor

2. Importance Questions

In importance questions, the respondents are usually asked to rate the importance of a particular issue, on a rating scale of 1 to 5. These questions can help you understand things that hold significance to your respondents and allow you make business critical decisions.

Example of a Closed-Ended Importance Question

The use of GTM in pakistani school systems is

Extremely important

very important

somewhat imporatant

not very important

3. Liker Questions

Liker questions can help you ascertain how strongly your respondents agree to a particular statement. Such type of questions also helps you assess how your customers feel towards a certain issue, product or service.

Example of a Closed-Ended Liker Question

Policy makers in Pakistan are in need to improve the quality of curriculum.

Strongly Agree

Agree

Neither Agree Nor Disagree

Disagree

Strongly Disagree

4. Dichotomous Questions

These are simple questions that ask respondents to answer in a yes or no. One major drawback with dichotomous questions is that it cannot analyze the answers between yes and no, there is no scope for a middle perspective.

Example of a Closed-Ended Dichotomous Question

Do u like the phonics ?

Yes

5. Bipolar Questions

Bipolar questions are the ones having two extreme answers written at the opposite ends of the scale. The respondents are asked to mark their responses between those two.

Example of a Closed-Ended Bipolar Question

How would you describe the competency of government school teachers.

Efficient …. …… …… ……. …… ….. In Efficient.

Reliable….. …. …… …….. ……. …..Un reliable.

6. Rating Scale Questions

In rating scale questions, the respondents are asked to rate a particular issue on a scale that ranges between poor to good. Rating scale questions usually have an even number of choices, so that respondents are not given the choice of selecting a middle option.

Example of a Closed-Ended Rating Scale Question

How would you rate the quality of PTB in Schools.

Good

Fair

Poor

Very Poor

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