Layout of Questionnaire

      It must look easy, attractive and interesting.
      Keep it as uncomplicated as possible.
      Clarity of wording.
      Simplicity of design.
      Simple, short and clear instructions for completion.
      Avoid placing instructions at the bottom of a page.
      Break down long lists of numbered items into separate sections, each item in the section starting with the number ‘1’.
      Make it clear if respondents are exempted from completing certain questions or sections (filter), and where they go next if they are exempted.
      Include a preliminary statement of anonymity/confidentiality.
      Place response categories to the immediate right of the text.