Layout of Questionnaire

•      It must look easy, attractive and interesting.

•      Keep it as uncomplicated as possible.

•      Clarity of wording.

•      Simplicity of design.

•      Simple, short and clear instructions for completion.

•      Avoid placing instructions at the bottom of a page.

•      Break down long lists of numbered items into separate sections, each item in the section starting with the number ‘1’.

•      Make it clear if respondents are exempted from completing certain questions or sections (filter), and where they go next if they are exempted.

•      Include a preliminary statement of anonymity/confidentiality.

•      Place response categories to the immediate right of the text.