Advantages of Primary data

Some of the advantages of collecting basic data are: 

·         The primary data is original and relevant to the research topic, so that the accuracy level is very high. 

·         Primary data can be collected in various ways, such as interviews, telephone surveys, focus groups, and so on.

·          It can also be collected via e-mails and messages across national borders.

·         It can include a large population and extensive geographical coverage.

·         In addition, the primary data is up-to-date and it is perhaps better to give the researcher a realistic perspective on the subject to be taken into account.

·         The reliability of the primary data is very high because they are collected by an alarming and reliable party.

·         It can provide more flexibility and control over choosing your subjects. you can collect data based on your research methods, scope of projects and project goals.

·         In this type of data you can monitor data quality problems.