(1) Serve as filters to separate what
is important and what does not,
(2) Clearly indicate which markets to
deliver and how, and
(3) Speak in a sense of direct
direction throughout the organization.
The mission is different from a
vision that the former is the cause and the last effect; A mission is something
that must be achieved while a vision is something that must be done for that
success. Also referred to as a company mission, company mission or company
goal.
Mission
Statement (What You Do):
A statement a sentence that
describes the cause of an organization or program that exists and is used to
help guide decisions about priorities, actions, and responsibilities.
Many non-profit missions are subject
to excessive use of words in general, but especially in speech. Good mission
statements must be clear, memorable, and short. Some may add 'inspiring' to the
list of descriptors. I do not entirely agree with that, but I have noticed that
its inclusion as a standard in advance often ends with a Frankenstein that is
part of the mission, a vision of the vision (desired end state), and is almost
always too long.
"The mission of the National
Autism Association is to educate and empower families affected by autism and
other neurological disorders and to advocate on behalf of non-fighters for
their own rights. It is not an incurable genetic disorder but one that can be
explained as biomedical and treated We raise the public and professional awareness
of environmental toxins as factors that cause neurological damage that often
results in autism or related diagnosis We encourage people in the autism
community not to give up on their quest to help their loved ones reach their
full potential , and to finance their efforts through appropriate research to
find the cure for neurological damage that is heavily affected by autism."
The
mission reflects on every aspect of your business, how you treat your employees
and how you are doing your products. When you define a mission for your
business, you answer questions like this to find out what's important to you:
•
Why are you doing what you do?
•
What does success look like for the
company?
•
What problems does your organization
solve?
•
How does your company make the world a
better place for your audience?
•
How are you different from your
competitors?
Development of Mission Statement
A
mission statement can be defined as a way in which the organization talks about
things that are outside the world. The development of mission statements is
based on many decisions. The biggest concern should be about the target group
of our mission. The target group of the mission can vary depending on the intention
of the mission. Companies must first clearly identify the target group and
possible communication of the mission.
Many
target groups may meet the statement, such as staff, employees, customers,
colleagues, partners, shareholders, clients, communities. Decisions have a
great impact on the tone, length, communication and visibility of mission
statements. There is no way to create an effective mission statement; there is
no recommended format, formula or pattern focused on reaching the target group.
However, experts and researchers in this field recommend some appropriate
elements of mission statements.
Uses of the Mission Statement
The
length of a mission statement often shows how this organization expects to
work. Some organizations choose to post a brief statement about the mission,
which is only one of the two sentences, to make it easier to repeat and repeat.
Other organizations use mission statements as an opportunity to provide
critical information about their goals and objectives for investors and the
general public; these statements can be a paragraph or a full page in length. Often
a short slogan or motto is written with a longer statement to summarize the
mission in a short and fascinating way. Regardless of length, a mission
statement must always work to trigger action. It should send a message to
existing or potential supporters who encourage them to buy, donate, vote, etc.
Role of the Mission Statement
•
Leaders must emphasize the current
mission of employees and clarify the purpose and basis, measurable goals of the
organization.
•
A mission is intended for employees and
organization leaders.
•
Strategic plans can consist of changing
the mission to think about a new organizational direction.
•
By emphasizing the benefits of changing
and minimizing deficiencies, employees and the public can purchase changes.
Mission statement characteristics
To
be effective, a mission statement should have the following characteristics:
A
mission statement should be realistic and achievable. Impossible can explain
people.
It
should not be too broad and not too narrow. If it is wide, it becomes
meaningless. A narrow statement of the mission limits the activities of the
organization. The mission should be accurate.
A
statement of the mission is inevitable. It should be clear for action.
Philosophical words do not give clarity.
A
mission statement should be enlightened. If it cannot be distinguished, it has
no effect. The written statement of the mission does not make any impression.
It
should have a social link. By linking with social organizations, a long-term
perspective has been developed in a better way.
It
should not be static. To cope with the ever-changing environment, dynamic
aspects must be considered.
It
must be motivating for members of the organization and of society. Employees of
the organization can strengthen themselves in a mission statement.
The
mission statement should indicate the process of achieving goals. The hints for
achieving a mission will be the motivating factor.
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any suggestion on my side