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Mission - the most important goals of the organization. It defines the customer and his critical processes. You report the desired performance level. A written statement of the main purpose and focus of an organization that usually remains unchanged. Expressed great missions.

(1) Serve as filters to separate what is important and what does not,
(2) Clearly indicate which markets to deliver and how, and
(3) Speak in a sense of direct direction throughout the organization.
The mission is different from a vision that the former is the cause and the last effect; A mission is something that must be achieved while a vision is something that must be done for that success. Also referred to as a company mission, company mission or company goal.
Mission Statement (What You Do):
A statement a sentence that describes the cause of an organization or program that exists and is used to help guide decisions about priorities, actions, and responsibilities.
Many non-profit missions are subject to excessive use of words in general, but especially in speech. Good mission statements must be clear, memorable, and short. Some may add 'inspiring' to the list of descriptors. I do not entirely agree with that, but I have noticed that its inclusion as a standard in advance often ends with a Frankenstein that is part of the mission, a vision of the vision (desired end state), and is almost always too long.
"The mission of the National Autism Association is to educate and empower families affected by autism and other neurological disorders and to advocate on behalf of non-fighters for their own rights. It is not an incurable genetic disorder but one that can be explained as biomedical and treated We raise the public and professional awareness of environmental toxins as factors that cause neurological damage that often results in autism or related diagnosis We encourage people in the autism community not to give up on their quest to help their loved ones reach their full potential , and to finance their efforts through appropriate research to find the cure for neurological damage that is heavily affected by autism."

The mission reflects on every aspect of your business, how you treat your employees and how you are doing your products. When you define a mission for your business, you answer questions like this to find out what's important to you:
       Why are you doing what you do?
       What does success look like for the company?
       What problems does your organization solve?
       How does your company make the world a better place for your audience?
       How are you different from your competitors?
Development of Mission Statement
A mission statement can be defined as a way in which the organization talks about things that are outside the world. The development of mission statements is based on many decisions. The biggest concern should be about the target group of our mission. The target group of the mission can vary depending on the intention of the mission. Companies must first clearly identify the target group and possible communication of the mission.
Many target groups may meet the statement, such as staff, employees, customers, colleagues, partners, shareholders, clients, communities. Decisions have a great impact on the tone, length, communication and visibility of mission statements. There is no way to create an effective mission statement; there is no recommended format, formula or pattern focused on reaching the target group. However, experts and researchers in this field recommend some appropriate elements of mission statements.
Uses of the Mission Statement
The length of a mission statement often shows how this organization expects to work. Some organizations choose to post a brief statement about the mission, which is only one of the two sentences, to make it easier to repeat and repeat. Other organizations use mission statements as an opportunity to provide critical information about their goals and objectives for investors and the general public; these statements can be a paragraph or a full page in length. Often a short slogan or motto is written with a longer statement to summarize the mission in a short and fascinating way. Regardless of length, a mission statement must always work to trigger action. It should send a message to existing or potential supporters who encourage them to buy, donate, vote, etc.
Role of the Mission Statement
       Leaders must emphasize the current mission of employees and clarify the purpose and basis, measurable goals of the organization.
       A mission is intended for employees and organization leaders.
       Strategic plans can consist of changing the mission to think about a new organizational direction.
       By emphasizing the benefits of changing and minimizing deficiencies, employees and the public can purchase changes.
Mission statement characteristics
To be effective, a mission statement should have the following characteristics:
  A mission statement should be realistic and achievable. Impossible can explain people.
  It should not be too broad and not too narrow. If it is wide, it becomes meaningless. A narrow statement of the mission limits the activities of the organization. The mission should be accurate.
  A statement of the mission is inevitable. It should be clear for action. Philosophical words do not give clarity.
  A mission statement should be enlightened. If it cannot be distinguished, it has no effect. The written statement of the mission does not make any impression.
  It should have a social link. By linking with social organizations, a long-term perspective has been developed in a better way.
  It should not be static. To cope with the ever-changing environment, dynamic aspects must be considered.
  It must be motivating for members of the organization and of society. Employees of the organization can strengthen themselves in a mission statement.
  The mission statement should indicate the process of achieving goals. The hints for achieving a mission will be the motivating factor.

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