Circle partners with Taiwan’s BitoGroup and FamilyMart to expand presence

Circle, the issuer of the USDC stablecoin, has partnered with Taiwanese crypto exchange BitoGroup and convenience store chain FamilyMart to expand its presence in the Taiwanese market. The partnership will see the launch of a new "points-to-crypto" service that will allow FamilyMart customers to convert their loyalty points into USDC.

The new service is expected to launch in Q4 2023 and will be available to all FamilyMart customers in Taiwan. To use the service, customers will need to create a BitoPro account and link it to their FamilyMart loyalty card. Once their accounts are linked, customers will be able to convert their loyalty points into USDC at any time.

The partnership is seen as a major step forward for Circle in its expansion into the Asian market. Taiwan is a key market for Circle, as it is one of the most developed cryptocurrency markets in the region. The partnership with BitoGroup and FamilyMart will give Circle access to a large and engaged customer base.


Benefits of the partnership for Circle

The partnership with BitoGroup and FamilyMart offers a number of benefits for Circle. First, it gives Circle access to a large and engaged customer base. FamilyMart is the second-largest convenience store chain in Taiwan, with over 3,000 stores nationwide. This means that millions of Taiwanese consumers will have access to the new "points-to-crypto" service.

Second, the partnership helps Circle to further its mission of making digital currencies and payments more accessible and useful. By allowing FamilyMart customers to convert their loyalty points into USDC, Circle is making it easier for people to get started with cryptocurrency and to use it in their everyday lives.

Third, the partnership helps Circle to expand its presence in the Taiwanese market. Taiwan is a key market for Circle, as it is one of the most developed cryptocurrency markets in the region. The partnership with BitoGroup and FamilyMart will help Circle to increase its brand awareness and market share in Taiwan.

Benefits of the partnership for BitoGroup

The partnership with Circle also offers a number of benefits for BitoGroup. First, it gives BitoGroup access to Circle's extensive network of partners and customers. Circle is a major player in the cryptocurrency industry, and its network includes some of the biggest names in the space. This gives BitoGroup the opportunity to reach a new audience and to grow its business.

Second, the partnership helps BitoGroup to expand its product offerings. By offering the "points-to-crypto" service, BitoGroup is making it easier for its customers to get started with cryptocurrency and to use it in their everyday lives. This is likely to attract new customers to BitoGroup and to increase the engagement of existing customers.

Third, the partnership helps BitoGroup to further its mission of making cryptocurrency more accessible and useful for everyone. BitoGroup believes that cryptocurrency has the potential to revolutionize the way we pay and exchange value. By partnering with Circle, BitoGroup is helping to make cryptocurrency more accessible and useful for people in Taiwan.

Benefits of the partnership for FamilyMart

The partnership with Circle and BitoGroup also offers a number of benefits for FamilyMart. First, it helps FamilyMart to increase the value of its loyalty program. By allowing customers to convert their loyalty points into USDC, FamilyMart is making its loyalty program more attractive to customers. This is likely to lead to increased customer engagement and loyalty.

Second, the partnership helps FamilyMart to expand its customer base. The cryptocurrency market is a growing market, and FamilyMart is now able to reach this market through its partnership with Circle and BitoGroup. This is likely to lead to increased sales and revenue for FamilyMart.

Third, the partnership helps FamilyMart to position itself as a leader in innovation. FamilyMart is one of the first convenience store chains in the world to offer a "points-to-crypto" service. This shows that FamilyMart is committed to innovation and to providing its customers with the latest and greatest products and services.

Conclusion

The partnership between Circle, BitoGroup, and FamilyMart is a significant development for the cryptocurrency industry in Taiwan. The partnership will make it easier for people in Taiwan to get started with cryptocurrency and to use it in their everyday lives. It is also a sign of the growing adoption of cryptocurrency by mainstream businesses.

The partnership is also a win-win for all three parties involved. Circle gains access to a large and engaged customer base in Taiwan. BitoGroup expands its product offerings and reaches a new audience. And FamilyMart increases the value of its loyalty program, expands its customer base, and positions itself as a leader in innovation.

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